“GST profits were up, the company was expanding, and America was about to enter a new “atomic age,” an era of peace, plenty, limitless prosperity, and of course constant smoking. Unaccountably, the company’s sales then began sinking rapidly. The problem seemed to be Horace. Years of drinking – he still indulged in antifreeze – had affected his mind. His decisions, always arbitrary, became ever more bizarrely eccentric. For example, he refused to allow the company to advertise on television. “It’...s a passing fad,” he insisted. “The public will forget all about so-called television in a couple of years. It’ll be forgotten, a thing of the past. Like zeppelins. Like underwear.” “Underwear, sir?” asked an aide. “Didn’t I just say forget underwear? And forget television! And for God’s sake, stop talking about zeppelins. And what does a guy have to do to get a drink around here? Horace’s memos became vague and wandering. In them, he proposed strange impractical schemes.MoreLessRead More Read Less
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