“They were small candles in cute tins, with just a couple of hours of burn time. “Available only in our most classic scents,” said the memo from the marketing director. With this sort of thing, I always started with the same question: Who buys this shit? The head of marketing had told me that they were popular for weddings—as favors or in “care packages” or gift bags that couples put in the hotel rooms of out-of-town guests. This intense bridal consumerism was so far from my world that I had no ...idea how to get on its level. Who else, I wondered, might be convinced they needed a travel candle? I checked the price. They were very cheap compared with our other candles. Hmm. Something about small indulgences going a long way? The second thing I usually do, if I’m having difficulty relating to the product, is purge myself of any annoyance I might have toward its potential consumer. Just a line or two, scribbled out on a scrap of paper before I got to work on my computer: It’s kind of like an Olive Garden for your nose.MoreLessRead More Read Less
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