Toast
“wrote Gareth Branwyn, in a famously bombastic manifesto that Billy Idol recycled in an even more bombastic multimedia album in 1992.
What happens when the future implodes into the past?
The last century saw an amazing flowering of futures. Galactic empires exploded across reams of yellowing woodpulp; meanwhile, the Futurist movement spawned bizarre political monsters that battled across continents. Both fascism and Bolshevism were expressions of belief in a utopian ideal, however misplaced and bloody their methodologies. Meanwhile, advertising mutated from a cottage industry for printers into a many-tongued hydra that promised us a cleaner, brighter present. Today’s marketing spin is descended from yesterday’s brainwashing techniques: propaganda principles pioneered by Goebbels are now common property.
The sheer speed with which change swept over the twentieth century, bearing us all towards some unseen crescendo, was a tonic for the imagination.
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