This Will Make You Smarter (2012)

Cover This Will Make You Smarter
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Genres: Fiction
The psychologist Sarnoff Mednick showed decades ago that some people are better than others at detecting the associations that connect seemingly random concepts. Asked to name a fourth idea that links “wheel,” “electric,” and “high,” people who score well on other measures of creativity will promptly answer “chair.” More recently, research in Mark Jung-Beeman’s cognitive neuroscience lab at Northwestern has found that sudden bursts of insight—the Aha! or Eureka! moment—come when brain activity ...abruptly shifts its focus. The almost ecstatic sense that makes us cry “I see!” appears to come when the brain is able to shunt aside immediate or familiar visual inputs.
    That may explain why so many of us close our eyes (often unwittingly) just before we exclaim, “I see!” It also suggests, at least to me, that creativity can be enhanced deliberately through environmental variation. Two techniques seem promising: varying what you learn and varying where you learn it.
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