The Wrong Kind of Money

Authors: Birmingham, Stephen;

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“he is saying, “before we all adjourn to the social room next door, to sample Mr. Angus Kelso’s whiskey—and his fresh springwater—I just have one more announcement to make. Our company will award a prize of ten thousand dollars to the individual who can come up with the perfect name for this whiskey and this water. Obviously, we can’t call it Ballachulish—nobody would know how to spell it, much less pronounce it. So we need the perfect name. This contest, incidentally, is open to anyone connecte...d with our company, from the boys in the mail room on up, and husbands, wives, and even children over the age of eighteen can submit entries. All entries should be submitted by the first of March. Then, to keep on schedule, we’ll need three months to work up an advertising and promotion campaign. Three more months to test-market, and then the plan is to introduce the label nationally right after Labor Day, in time for the holiday season. Thank you all … and now let’s go next door and try some Ballachulish.MoreLess Read More Read Less