The Widow Clicquot
“His father had once sold wines around the world. But after the Revolution, Philippe was reluctant to take on the headache of shipping across war zones, refocusing his small sideline in the wine business instead on selling wines at home. The war was still dragging on in 1799. In fact, it would be an on-again, off-again affair for the next fifteen years. François, however, had the idea that his military service in the national export office—ungallant though it had been—had taught him something ab...out the ways around closed ports.
Considering his goals, it was inevitable that the local sparkling wine caught François’s attention. Clicquot-Muiron was in a good position to expand its sales in champagne. Most of the wines sold in this northeastern corner of France left the region in wooden casks, destined for a midrange market. It was quality table wine, which a family or an innkeeper would plan to consume within the year. Bottled wines were still rare. With all the additional costs—labor, glassware, storage, breakage—bottling made sense only if the wines could be sold at a premium.MoreLess
Considering his goals, it was inevitable that the local sparkling wine caught François’s attention. Clicquot-Muiron was in a good position to expand its sales in champagne. Most of the wines sold in this northeastern corner of France left the region in wooden casks, destined for a midrange market. It was quality table wine, which a family or an innkeeper would plan to consume within the year. Bottled wines were still rare. With all the additional costs—labor, glassware, storage, breakage—bottling made sense only if the wines could be sold at a premium.MoreLess
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