The Six-Figure Second Income: How to Start And Grow a Successful Online Business Without Quitting Your Day Job
“When it comes to getting people to buy your info product—or any other product or service under the sun—there’s a plain, profound truth: Your task is nothing more than attention and persuasion.
That’s it. You cannot hope to persuade them before you have their attention, but attention is not enough. They may hang on your every word, but if you do not then persuade them to buy, it’s al been for nothing.
Fortunately for us, most businesspeople have no clue how to get attention constructively and pe...rsuade profitably. They blunder around and make our job easier because it’s not hard to outdo them.
As we did at the beginning of this book, let’s look at the major mistakes marketers make. We’l then go through a clear, step-by-step process for sel ing just about anything under the sun.
MISTAKE NUMBER ONE: INEFFECTIVE MARKETERS CONFUSE ATTENTION WITH SHOUTING Shouting has its place in our lives. For instance, if you’re at a sports stadium or rock concert the only way you might be able to communicate is through shouting.MoreLess
That’s it. You cannot hope to persuade them before you have their attention, but attention is not enough. They may hang on your every word, but if you do not then persuade them to buy, it’s al been for nothing.
Fortunately for us, most businesspeople have no clue how to get attention constructively and pe...rsuade profitably. They blunder around and make our job easier because it’s not hard to outdo them.
As we did at the beginning of this book, let’s look at the major mistakes marketers make. We’l then go through a clear, step-by-step process for sel ing just about anything under the sun.
MISTAKE NUMBER ONE: INEFFECTIVE MARKETERS CONFUSE ATTENTION WITH SHOUTING Shouting has its place in our lives. For instance, if you’re at a sports stadium or rock concert the only way you might be able to communicate is through shouting.MoreLess
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