“For Marlboro Man, the coming of the baby proved to be an effective diversion from the aftermath of the previous fall’s market woes. More and more, it looked like Marlboro Man might have to sell some of his land in order to keep the rest of the ranch afloat. As someone who didn’t grow up on a ranch, I failed to feel the gravity of the situation. You have a problem, you have an asset, you sell the asset, you solve the problem. But for Marlboro Man, it could never be that simple or sterile. For a ...ranching family, putting together a ranch takes time—sometimes years, even generations of patiently waiting for this pasture or that to become available. For a rancher, the words of Pa in Gone With the Wind ring beautifully and painfully true: Land is the only thing worth working for…worth fighting for, worth dying for. Because it’s the only thing that lasts…. The thought of parting with a part of the family’s ranch was a painful prospect; Marlboro Man felt the sting daily. To me it seemed like an easy fix; to Marlboro Man, it was a personal failure.MoreLessRead More Read Less
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