The Gospel According to Larry (2011)
“Phillips or the time I broke into the high school on a Saturday night and set all the clocks back fifteen minutes just to mess up the routine. So when I picked the lock on Peter’s briefcase one night at two a.m., it was pretty much just business as usual.
The internal memos seemed innocuous enough—demographic surveys and reports from many of Peter’s top advertising clients. As I skimmed through them, however, it became clear that they were extremely confidential23—future ad campaigns, most aime...d at the “lucrative youth market.”24 I checked out the ads. Joe Camel was gone, but the tobacco companies weren’t giving up on the illegal teen market. An ad for a major designer deflected the criticism of paying Asian workers only dollars a day.25 A beer company wanted to come up with a print ad as collectible as the vodka ads traded by teenagers. It went on and on, enough material to hang corporate America by its designer tie.
I scanned the report onto my hard drive, then put the original back in Peter’s briefcase.MoreLess
The internal memos seemed innocuous enough—demographic surveys and reports from many of Peter’s top advertising clients. As I skimmed through them, however, it became clear that they were extremely confidential23—future ad campaigns, most aime...d at the “lucrative youth market.”24 I checked out the ads. Joe Camel was gone, but the tobacco companies weren’t giving up on the illegal teen market. An ad for a major designer deflected the criticism of paying Asian workers only dollars a day.25 A beer company wanted to come up with a print ad as collectible as the vodka ads traded by teenagers. It went on and on, enough material to hang corporate America by its designer tie.
I scanned the report onto my hard drive, then put the original back in Peter’s briefcase.MoreLess
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