The Contest of the Century (2014)
“The signs are sixty feet high by forty feet wide and are seen by many of the half-million people who daily pass through Times Square. The spaces have been rented by Coca-Cola and by the Prudential insurance company; HSBC had its name in lights for a decade. The new name on the signs is not quite so familiar to most New York tourists: Xinhua, China’s state-run news agency, the propaganda arm of the Chinese Communist Party. As well as renting the neon advertising screen, Xinhua has also taken the... top floor of the forty-four-story skyscraper at 1540 Broadway—only a block away from the sumptuous new New York Times building designed by Renzo Piano with silver birch trees in the atrium.
The financial pressures that are slowly strangling many of the world’s media groups do not appear to be hampering Xinhua. In 2010, the agency opened a new twenty-four-hour English-language news channel called CNC World, which the group’s president, Li Congjun, described as an attempt to “present an international vision with a Chinese perspective.”MoreLess
The financial pressures that are slowly strangling many of the world’s media groups do not appear to be hampering Xinhua. In 2010, the agency opened a new twenty-four-hour English-language news channel called CNC World, which the group’s president, Li Congjun, described as an attempt to “present an international vision with a Chinese perspective.”MoreLess
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