The 33 Strategies of War
“To accomplish this you must create the impression of being more powerful than you are. Build up a reputation: You're a little crazy. Fighting you is not worth it. You take your enemies with you when you lose. Create this reputation and make it credible with a few impressive--impressively violent--acts. Uncertainty is sometimes better than overt threat: if your opponents are never sure what messing with you will cost, they will not want to find out. Play on people's natural fears and anxieties t...o make them think twice.
If your organization is small in numbers, then do what Gideon did: conceal the members in the dark but raise a din and clamor that will make the listener believe that your organization numbers many more than it does.... Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have.
RULES FOR RADICALS, SAUL D. ALINSKY, 1972 REVERSE INTIMIDATION Inevitably in life you will find yourself facing people who are more aggressive than you are--crafty, ruthless people who are determined to get what they want.MoreLess
If your organization is small in numbers, then do what Gideon did: conceal the members in the dark but raise a din and clamor that will make the listener believe that your organization numbers many more than it does.... Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have.
RULES FOR RADICALS, SAUL D. ALINSKY, 1972 REVERSE INTIMIDATION Inevitably in life you will find yourself facing people who are more aggressive than you are--crafty, ruthless people who are determined to get what they want.MoreLess
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