Storyboard (2013)
“NEW!
IMPROVED!
NOW—FOR YOU—AMOUR! (No) DAY-LONG L’AMOUR DAY-FRESH. STAY FRESH STAY FRESH! GO DAY-FRESH! (No! Deodorant approach.) NEW IMPROVED X—— NOW NEW X——.”
And then— “PETAL?”
At the bottom of the page, he had added: “A PRODUCT OF HOPPNESS, SILCH LABORATORIES” in careful printing. “Something like that, I should think,” he said to Sophia. “You know the sort of thing.”
Sophia was near the end of her time with Hugh, and, although she had grown fond of him, she would be glad... to move. Most copywriters new to the Agency spent a kind of apprenticeship with Hugh, and then asked to be moved, or were moved. Hugh only went through the fiction of being a Group Head. You would have ideas about a problem; you would discuss them with him; then you would go away to write the advertisement. When you brought it to him for approval, you discovered that he had already written his own.MoreLess
IMPROVED!
NOW—FOR YOU—AMOUR! (No) DAY-LONG L’AMOUR DAY-FRESH. STAY FRESH STAY FRESH! GO DAY-FRESH! (No! Deodorant approach.) NEW IMPROVED X—— NOW NEW X——.”
And then— “PETAL?”
At the bottom of the page, he had added: “A PRODUCT OF HOPPNESS, SILCH LABORATORIES” in careful printing. “Something like that, I should think,” he said to Sophia. “You know the sort of thing.”
Sophia was near the end of her time with Hugh, and, although she had grown fond of him, she would be glad... to move. Most copywriters new to the Agency spent a kind of apprenticeship with Hugh, and then asked to be moved, or were moved. Hugh only went through the fiction of being a Group Head. You would have ideas about a problem; you would discuss them with him; then you would go away to write the advertisement. When you brought it to him for approval, you discovered that he had already written his own.MoreLess
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