Snuffed Out (Book 2 in the Candlemaking Mysteries)
“I said to the crowd of onlookers poised in front of Sanora’s pottery shop. I had no idea how she’d drummed up so many people on such short notice, but I was impressed. Not only were there nearly a hundred people in the audience, there was a reporter from The Gunpowder Report, our local newspaper, and a camera crew from KRZY, our local television affiliate.
If this was her basic, spur-of-the-moment promotion work, I couldn’t imagine what a well-thought-out campaign must look like. I doubted I’d ...be able to get this kind of a turnout unless I started giving candles away. Maybe not even then.
I looked down at my notes, then said, “River’s Edge welcomes you. Feel free to shop all of our fine stores while you’re here.” I’d suggested the last bit to Sanora, and she’d heartily okayed it. After all, while we did run separate businesses, we were also part of a community. Besides, I thought it wouldn’t hurt her standing with the other tenants, and the fact that it might throw a little business our way at the candleshop hadn’t escaped me.MoreLess
If this was her basic, spur-of-the-moment promotion work, I couldn’t imagine what a well-thought-out campaign must look like. I doubted I’d ...be able to get this kind of a turnout unless I started giving candles away. Maybe not even then.
I looked down at my notes, then said, “River’s Edge welcomes you. Feel free to shop all of our fine stores while you’re here.” I’d suggested the last bit to Sanora, and she’d heartily okayed it. After all, while we did run separate businesses, we were also part of a community. Besides, I thought it wouldn’t hurt her standing with the other tenants, and the fact that it might throw a little business our way at the candleshop hadn’t escaped me.MoreLess
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