“Her yard was a laboratory where she constantly planted and replanted, moved things around, played with dirt and perennials like a child with candy-colored clay. It was just that—play. A hobby. Nothing to take seriously. Sometimes she’d help neighbors design their landscaping for fun. And just as soon as she’d really get to know all the best plants for that climate, James’s job would change and away they’d go. They were living in their fourth state since their marriage when Charlotte first got t...he idea: a Web site for residential landscape architecture. There didn’t seem to be one out there. She built a site with free information about the best plants for different climates and basic design strategies. Her Web site grew. Her readership e-mailed, wanting specific help with their own yards. Inexpensive custom landscape design? She could do that. She just needed to create a detailed questionnaire for the clients and a template she could reuse with each new request, cutting down on the time she’d have to spend.MoreLessRead More Read Less
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