“In Sol Mazzaroth’s office I saw a full-page four-colour proof of an old newspaper ad for Orpheus Men’s Toiletries pinned up on the corkboard. They’d reproduced the pastel drawing by Redon with the golden lyre-head of Orpheus, the blue-green lyre, the golden mountainscape, the violet sky. Overlapping a corner of the Redon was a photograph of a chunky amphora-shaped imitation clay bottle with pseudo-Greek letters incised on it. CLASSIQUE: ETERNAL MAGIC BY ORPHEUS, said the headline I’d written ye...ars ago. ‘Takes you back, doesn’t it,’ said Mazzaroth. ‘I don’t want to be taken back,’ I said. ‘It’s all happening,’ he said, swivelling excitedly in his black leather chair. ‘We’re going glossy and we’re merging with He. No more of this kid shit with one-inch single-column ads for catapults and model steam engines - we’re talking full-page four-colour Yves St Laurent and Alpha Romeo and Orpheus. What I want to do now is get into real classics, I mean your actual Greek ones, I don’t know why I never thought of it before.MoreLessRead More Read Less
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