Little Death By the Sea
“His desk was covered with the various materials used to present a pickle campaign to a new client earlier that day. Storyboards, all with green the predominant color, were propped up against the side of his desk. Stacks of carefully collated scripts: print copy separated from outdoor board copy, separated from broadcast continuity, lay adjacent to stacks of paper explaining, in great and expansive detail, media recommendations and account-handling information. An arsenal of radio-spot cassette ...tapes lay scattered about the base of the telephone.
There was a time when all this used to get him charged up, Gerry mused. When the experience of a job well done would have hit all his feel-good buttons. The new client had loved the creative presentation, had approved, without reservation, both the media budget and the suggested placements. Under normal circumstances it would be one to re-live over agency lunches, to boast about—without need for hyperbole—to one’s colleagues at all the ad community functions.MoreLess
There was a time when all this used to get him charged up, Gerry mused. When the experience of a job well done would have hit all his feel-good buttons. The new client had loved the creative presentation, had approved, without reservation, both the media budget and the suggested placements. Under normal circumstances it would be one to re-live over agency lunches, to boast about—without need for hyperbole—to one’s colleagues at all the ad community functions.MoreLess
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