Life of Evel: Evel Knievel

Authors: Stuart Barker

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“I plan a party that will leave mankind breathless.’ Evel Knievel liked to think big. A crazy idea like jumping over a canyon is always guaranteed to receive some coverage in the media, whoever attempts it, but there is no way that the Snake River Canyon event would have created anywhere near the amount of public interest that it did, had Knievel not been a natural-born showman and promoter.
He wasn’t just content for television cameras to capture the event and show it on the evening news, nor d...id he plan to settle for a few hundred live ticket sales at the remote location of the jump site. Evel wanted nothing less than to make his jump the biggest pay-per-view sporting event in history, hoping that punters all over the world would buy tickets to attend movie theatres where they could watch the jump live on closed-circuit television.
Knievel planned to sell 200,000 tickets at the jump site itself, turning the sleepy neighbourhood of Twin Falls, Idaho into a latter-day Woodstock on two wheels.MoreLess Read More Read Less

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