Launch - An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, And Live the Life of Your Dreams
This book was recommended to me by one of my "authorpreneur" friends, in the context of making a business as a writer.
It's not half-bad. All of the tactics in the book resonated with me, from building an e-mail list, to giving away lots of free value, through the pre-pre-launch, pre-launch and launch processes. I will definitely be trying some of these techniques for my next book launch.
My only concern is that the book comes across as quite "over-the-top", particularly in the case studies an
d anecdotes, where people achieved millions of dollars in sales over a period of a few days, yada yada yada. Granted, the author does make a point of continually reminding people that you can't expect those kinds of results with your first launch, but it still feels very "evangelical".
I mentioned a while back, when I reviewed God for Today, that although I am a Christian, I seldom read Christian books. Well, it's kind of the same reason that I seldom read business and marketing books.
Still, the Product Launch Formula seems quite sound, and I think it's definitely the way we'll all be doing product and business launches in the 21st century.
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Guest 5 years ago
.*corrections:...Those reading this book, should proceed cautiously.
....it is, however, a bit ambitiious...
Guest 5 years ago
Book is written in the style of the simplistic "get rich books" that G. Tyler Hicks wrote in the 1960's and 1970's. While the internet offers great opportunities for profits, (in the 21st century), the number of wide-eyed entrepreneurs grows exponentially. With THAT reality in mind, many social media sttes are becoming more restrictive by even canceling and charging higher rates. The payment centers like Paypal now freeze accounts containing thousands of dollars, if paying customers make sufficient complaints. So while this "Pre-Launch" internet marketing concept is clever, tose reading this book should proceed cautiously. The idea of making a "million in one hour" DOES happen in real life (with certain financial tools), it is a bit ambitious for the newbie online marketeer. Like ANY business, job or life chore, there is a "learning curve" Each of us will gain and successfully implement a learned skill at DIFFERENT rates. THIS author "glosses over" this REALITY, (as many "get rich gurus" do)..which puts the excitable, nose-open newbie entrpreneur in the danger zone of financial ruin..! I am a victim of excessive zeal, myself !!
Guest 7 years ago
Launch is terrific book which will help your business take off like a rocket. Many marketing books cover practises that assume your business is already up and running, but few cover what to do before all that; thankfully Launch does.I myself will be your own case study for how these Launch practises worked for me. The launch of my own company is around the corner and I will be using and following through with all of the steps mentioned in this book. http://www.bestaudiobooks.co/single-post/2017/02/04/Launch-An-Internet-Millionaires-Secret-Formula-to-Sell-Almost-Anything-Online
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