Kaching: How to Run An Online Business That Pays And Pays
“These days they’ve largely been overtaken by contextual ad systems like AdSense or Chitika. When you’re just starting out, those companies will serve up relevant ads very easily. And when you’re established enough to have the sort of page rank that makes selling links worthwhile, you’ll want to think carefully about doing so. You’ll be linking to the most important sites, anyway, so any link you receive is likely to be a relatively minor site. You might find that it’s just not worth the fee. That doesn’t mean you should never do it. You’ll just want to weigh the benefits of an additional couple of hundred bucks against the costs of placing links to a site that your users might find disappointing. More traditional—and more useful—are cost-per-action (CPA) ads. While CPC ads pay solely for a click, and CPM ads pay only tiny amounts every time the page is loaded, CPA ads pay when the user does something the advertiser considers valuable, such as completing a form and becoming a lead or... making a purchase. If that sounds like affiliate advertising, then the idea is exactly the same.MoreLess
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