Inside American Education
“In Division I-A college athletics, where the average annual revenue is nearly $9.7 million per institution.1 More than 20 colleges have received a million dollars or more on a single day—New Year’s day—led by the two Rose Bowl colleges, eligible for $6 million each.2 In basketball, television receipts alone for Division I conferences totaled nearly $70 million in academic year 1990-91.3 College athletics are a big-money operation—except for the players, whose exploits, aches and pains, and risk...s to life and limb, make it all possible.Coaches and athletic directors are by far the biggest individual financial beneficiaries of college athletics. While the average athletic director had an official salary of about $47,000 in academic year 1989-90—about the same as the average faculty member4—top coaches in Division I football and basketball had incomes more than ten times as high as that, and greater than the salary of any professor, college president, or President of the United States.MoreLess
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