How to Write Advertisements That Sell; How to Plan Every Step in Your Campaign--Using Sales Points, Schemes And Inducements--How to Write And Lay Out Copy--Choosing Prospect Lists And Mediums--Tests And Records That Increase Returns; How 146 Shrewd Advert

Cover How to Write Advertisements That Sell; How to Plan Every Step in Your Campaign--Using Sales Points, Schemes And Inducements--How to Write And Lay Out Copy--Choosing Prospect Lists And Mediums--Tests And Records That Increase Returns; How 146 Shrewd Advert

Aw Shaw Company

Authors: Aw Shaw Company

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