Everything Bad is Good for You (2006)
“Even before the book hit the shelves in the U.S., the Sunday Times in London was reporting on the counterintuitive new book in America that was stirring up controversy. After the book’s official release, I averaged about ten interviews a day for at least a month. The blogosphere buzzed with discussion of the Sleeper Curve theory. Stories about the book appeared in newspapers in a dozen different countries, even though it had not yet been translated anywhere. A reader in Sweden sent me a photogr...aph of a tabloid newspaper headline that announced: CRITIC SAYS REALITY TV MAKES YOU SMARTER!One of the most memorable face-to-face conversations about the book came during the promotional tour for the UK edition, which came out a few weeks after the American version. Selling the British on the Sleeper Curve theory was a task I faced with some trepidation. I knew the argument for the complexity of games and the Internet would apply just as readily to a British audience, but I worried about the television story.MoreLess
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