Don't Even Think About It (2014)

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Genres: Fiction
I have shown that the processes of attention are fundamental to our thinking. We are “wired” to scan incoming information for the cues that tell us whether we should pay attention to it and how we can categorize it.
Many of these processes are innate and intuitive, formed early in our long evolutionary history. The issues with greatest salience—that demand our attention—are those that are here, now, and contain a clear visible threat from an identifiable enemy. I argued in the earlier chapters
...that the social cues provided by the people around us also compel us to pay attention and I have shown that climate change is often subject to a socially constructed silence that strips it of these cues.
Without salience or social cues climate change sits outside the analytic frame that we apply to make sense of the world around us. Rather than actively attending it, we actively disattend it, keeping it permanently on the edge of our “pool” of worry.
However, I argued, this is not because climate change is innately unthreatening.
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