Contagious: Why Things Catch On
Andy says:
Membaca "Contagious", sebenarnya formula yang dipakai Berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik soal digital marketing, content marketing, sampai social media; jadi, buku ini mungkin adalah penggabungan dari sejumlah risetnya yang diceritakan ulang dengan gaya bahasa yang asik dan gampang dipahami. Yes, this book is excellent and informative with many examples to explain the concept of “Contagious” and how many things become viral and are sprea...ded. Dan, selain riset Berger yang lain, gue juga memasukkan formula yang diciptakan Berger buat gue pakai sebagai teori di tesis gue. Jadi, jelas, Berger termasuk sosok yang gue kagumi.
sandy says:
I read this for work. The book is well assembled that makes it an easy read. That said, I didn't come away particularly impressed. This book is interesting, but it feels like a series of lectures to an online class. I've always been derisive of books like this because they veer too close to being manuals of manipulation and buy-in to consumer culture. That said, I struggle with trying to figure out how to boost attendance to our programs so maybe this book will provide some helpful guidance.MoreLess
Membaca "Contagious", sebenarnya formula yang dipakai Berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik soal digital marketing, content marketing, sampai social media; jadi, buku ini mungkin adalah penggabungan dari sejumlah risetnya yang diceritakan ulang dengan gaya bahasa yang asik dan gampang dipahami. Yes, this book is excellent and informative with many examples to explain the concept of “Contagious” and how many things become viral and are sprea...ded. Dan, selain riset Berger yang lain, gue juga memasukkan formula yang diciptakan Berger buat gue pakai sebagai teori di tesis gue. Jadi, jelas, Berger termasuk sosok yang gue kagumi.
sandy says:
I read this for work. The book is well assembled that makes it an easy read. That said, I didn't come away particularly impressed. This book is interesting, but it feels like a series of lectures to an online class. I've always been derisive of books like this because they veer too close to being manuals of manipulation and buy-in to consumer culture. That said, I struggle with trying to figure out how to boost attendance to our programs so maybe this book will provide some helpful guidance.MoreLess
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