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Author David Bruce Montgomery
Categories:
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Fiction
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Classic
Avg Rating:
8.4
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10
(
38
votes)
8.4
/
10
38
Books by David Bruce Montgomery:
Marketing Information Systems An Emerging View
Marketing Information Systems An Emerging ...
10
/ 10
On the Limiting Form of the Contagious Binomial Distribution And Its Applicati
On the Limiting Form of the Contagious Bin...
10
/ 10
Stochastic Consumer Models Some Empirical Results
Stochastic Consumer Models Some Empirical ...
9
/ 10
A Stochastic Response Model With Application to Brand Choice
A Stochastic Response Model With Applicati...
9
/ 10
Advertising Decisions
Advertising Decisions
9
/ 10
Estimating the Dynamic Effects of Marketing Communications Expenditures
Estimating the Dynamic Effects of Marketin...
9
/ 10
Implementation of Management Science in Marketing
Implementation of Management Science in Ma...
9
/ 10
Market Response to the Legitimation of a Brand Appeal
Market Response to the Legitimation of a B...
9
/ 10
Personal Selling Decisions
Personal Selling Decisions
9
/ 10
Stochastic Models of Consumer Response
Stochastic Models of Consumer Response
9
/ 10
Pricing Decisions
Pricing Decisions
8
/ 10
A Continuous Limit for the Contagious Binomial Distribution
A Continuous Limit for the Contagious Bino...
8
/ 10
A Multiple Product Sales Force Allocation Model
A Multiple Product Sales Force Allocation ...
8
/ 10
Computer Applications in Marketing Research a Proposal
Computer Applications in Marketing Researc...
8
/ 10
Distributed Lag Models of Response to a Communications Mix
Distributed Lag Models of Response to a Co...
8
/ 10
A Probability Diffusion Model of Dynamic Market Behavior
A Probability Diffusion Model of Dynamic M...
7
/ 10
Patterns of Overlap in Opinion Leadership And Interest for Selected Categories O
Patterns of Overlap in Opinion Leadership ...
7
/ 10
Clusters of Consumer Interests And Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests And Spheres...
7
/ 10
Consumer Response to a Legitimated Brand Appeal a Preliminary Report
Consumer Response to a Legitimated Brand A...
7
/ 10
Introduction to Management Science And Marketing
Introduction to Management Science And Mar...
7
/ 10
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